In colloquial terms, ‘sham’ refers to an imitation or counterfeit purporting to be genuine.
This has been happening more and more often lately: a place of interest is advertised somewhere, but does not to exist at all. At the very least, it isn’t accessible, so it does exist in some form. If only they would at least mention that the place is open once a year on Open Monuments Day. Or by appointment, naturally with contact details. Anything else is completely useless; if I know I can get a guided tour by emailing someone but don’t know the email address, I’m at a dead end.
Naturally, one wonders why anyone would go to the trouble of publishing something like this? We’ve come up with three answers to that: